Product Spotlight: Redken Color Extend Magnetics

Source: Redken.com

Source: Redken.com

Anyone who gets their hair colored regularly knows what a difference using the right products at home has on the life of the color. Redken’s new Color Extend Magnetics line was developed to maintain your salon-fresh look as long as possible.

Source: Redken.com

Source: Redken.com

The Products

The Color Extend Magnetics line includes a sulfate-free shampoo, conditioner, and sulfate-free hair mask. 

The shampoo and conditioner are safe for daily use on color-treated hair. You’ll notice that the shampoo lathers very well (not always the case with sulfate-free products) and that both are gentle and lightweight.

You know that glossy, incredibly smooth texture your hair has right after your color treatment? That’s what you get if you use the Color Extend Magnetics Deep Attraction mask at home. It’s easy to use — just apply to towel-dried hair, comb through, leave on for 5-10 minutes, and rinse.

Source: Redken.com

Source: Redken.com

How It Works

Hair loses its color mainly through washing. To maintain your color longer, you need products that minimize the lifting of your hair shaft’s cuticle, since this is what allows the color to escape.

This is where Color Extend Magnetics products come in. The “magnetics” part of the name refers to a proprietary technology developed by Redken. Essentially, charged amino-ions are released and then attracted to the hair fiber. These seal in your color — reducing the lifting of the cuticle — so it lasts longer.

Source: Redken.com

Source: Redken.com

Who Should Use It

The shampoo and conditioner work well for any hair type, especially if you color your hair often. As Redken says, they’re perfect for “color-addicted hair.”

The Deep Attraction mask is intended to hydrate and repair, so it’s good for dry, damaged, over-processed hair. If your hair is oily, it’s probably best to skip this one.

It’s worth seeking out quality products to protect your color investment. Redken’s Color Extend Magnetics line uses the latest technology to keep you looking great between your salon appointments.